SWOT Analysis of Babool with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Personal Care brands - Toothpastes
Begin a great day, the babool way
Contains ayurvedic ingredients and medicinal benefits
Oral Care- Toothpaste
People having regular tooth problems
Cleans teeth and also prevents tooth problems
1. Natural toothpaste containing the ayurvedic and medicinal benefits of babul tree 2. Keeps gums healthy and strong 3. Is an herbal product lacking any toxic ingredients present in other toothpastes 4. Supported by a strong brand image of Dabur
1. Limited market for Ayurvedic brands 2. Lost its promotional vigor after its launch 3.Limited customer base to mainly rural customers
1. Develop potential in rural markets 2.Develop distribution network by developing export 3.Innovation and R&D, launching of new variants
1. Lack of brand loyalty amongst customers for toothpastes 2.Aggressive competitors 3.Presence of better offers and promotional strategies that attract customers to switch products
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