Babool SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 6966
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SWOT Analysis of Babool with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Babool

Parent Company

Dabur

Category

Personal Care brands - Toothpastes

Sector

FMCG

Tagline/ Slogan

Begin a great day, the babool way

USP

Contains ayurvedic ingredients and medicinal benefits

STP

Segment

Oral Care- Toothpaste

Target Group

People having regular tooth problems

Positioning

Cleans teeth and also prevents tooth problems

SWOT Analysis

Strengths

1. Natural toothpaste containing the ayurvedic and medicinal benefits of babul tree
2. Keeps gums healthy and strong
3. Is an herbal product lacking any toxic ingredients present in other toothpastes
4. Supported by a strong brand image of Dabur

Weaknesses

1. Limited market for Ayurvedic brands
2. Lost its promotional vigor after its launch
3.Limited customer base to mainly rural customers

Opportunities

1. Develop potential in rural markets
2.Develop distribution network by developing export
3.Innovation and R&D, launching of new variants

Threats

1. Lack of brand loyalty amongst customers for toothpastes
2.Aggressive competitors
3.Presence of better offers and promotional strategies that attract customers to switch products

Competition

Competitors

1.Colgate
2.Close Up
3.Pepsodent



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