Babool SWOT Analysis
Babool is one of the leading brands in the FMCG sector. Babool SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Babool:
Quick Glance:
Babool Strengths
- Natural toothpaste containing the ayurvedic and medicinal benefits of babul tree
- Keeps gums healthy and strong
- Is an herbal product lacking any toxic ingredients present in other toothpastes
- Supported by a strong brand image of Dabur
Above are the strengths in the SWOT Analysis of Babool. The strengths of Babool looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Babool Weaknesses
- Limited market for Ayurvedic brands
- Lost its promotional vigor after its launch
- Limited customer base to mainly rural customers
These were the weaknesses in the Babool SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Babool Opportunities
- Develop potential in rural markets
- Develop distribution network by developing export
- Innovation and R&D, launching of new variants
Above we covered the opportunities in Babool SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Babool Threats
- Lack of brand loyalty amongst customers for toothpastes
- Aggressive competitors
- Presence of better offers and promotional strategies that attract customers to switch products
The threats in the SWOT Analysis of Babool are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Babool SWOT analysis.
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About Babool
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Babool Overview | |
|---|---|
| Parent Company |
Dabur |
| Category |
Personal Care brands - Toothpastes |
| Sector | |
| Tagline/ Slogan |
Begin a great day, the babool way |
| USP |
Contains ayurvedic ingredients and medicinal benefits |
| Babool STP | |
| Segmentation |
Oral Care- Toothpaste |
| Target Market |
People having regular tooth problems |
| Positioning |
Cleans teeth and also prevents tooth problems |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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