Colgate Max Fresh SWOT Analysis, USP & Competitors
Posted in FMCG, Total Reads: 4806
SWOT Analysis of Colgate Max Fresh with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Colgate Max Fresh
Personal Care – Toothpaste
Switch on the power of freshness
Colgate Max Fresh gel is infused with cooling crystals for a whole new dimension of freshness
Personal Care – Oral Hygiene – Gel Toothpaste
Men and Women
Colgate Max Fresh with Cooling Crystals providing fresh breath and long lasting freshness that can be seen
1. Toothpaste contains menthol, a mouthwash ingredient, for Fresh Breath and long lasting freshness 2. Helps fight tooth cavities 3. Gel helps achieve whiter teeth 4. Available in 4 exciting flavors – Peppermint ice, Spicy Fresh and Citrus Blast 5. Youthful advertising and good brand presence
1. Premium category product with high pricing. Lower price variants not available 2. Limited size variants available in market 3. Limited only to a small urban segment
1. Contains cooling crystals in strips – for freshness that can be seen 2. More campaigns like Colgate Max Fresh Party with filmstars – a contest to promote fresh breath and popularize the product 3. More campaigns like Colgate Max Fresh Alarm Contest – A chance to meet cricketers
1. Many national and international brands with gel variants of toothpaste available in the market
Browse marketing analysis of more brands and companies similar to Colgate Max Fresh. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.