Colgate Max Fresh SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 4646

SWOT Analysis of Colgate Max Fresh with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Colgate Max Fresh

Parent Company

Colgate Palmolive


Personal Care – Toothpaste



Tagline/ Slogan

Switch on the power of freshness


Colgate Max Fresh gel is infused with cooling crystals for a whole new dimension of freshness



Personal Care – Oral Hygiene – Gel Toothpaste

Target Group

Men and Women


Colgate Max Fresh with Cooling Crystals providing fresh breath and long lasting freshness that can be seen

SWOT Analysis


1. Toothpaste contains menthol, a mouthwash ingredient, for Fresh Breath and long lasting freshness
2. Helps fight tooth cavities
3. Gel helps achieve whiter teeth
4. Available in 4 exciting flavors – Peppermint ice, Spicy Fresh and Citrus Blast
5. Youthful advertising and good brand presence


1. Premium category product with high pricing. Lower price variants not available
2. Limited size variants available in market
3. Limited only to a small urban segment


1. Contains cooling crystals in strips – for freshness that can be seen
2. More campaigns like Colgate Max Fresh Party with filmstars – a contest to promote fresh breath and popularize the product
3. More campaigns like Colgate Max Fresh Alarm Contest – A chance to meet cricketers


1. Many national and international brands with gel variants of toothpaste available in the market



1. Close Up
3. Oral-B


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