Colgate Max Fresh SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 4897
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SWOT Analysis of Colgate Max Fresh with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Colgate Max Fresh

Parent Company

Colgate Palmolive

Category

Personal Care – Toothpaste

Sector

FMCG

Tagline/ Slogan

Switch on the power of freshness

USP

Colgate Max Fresh gel is infused with cooling crystals for a whole new dimension of freshness

STP

Segment

Personal Care – Oral Hygiene – Gel Toothpaste

Target Group

Men and Women

Positioning

Colgate Max Fresh with Cooling Crystals providing fresh breath and long lasting freshness that can be seen

SWOT Analysis

Strengths

1. Toothpaste contains menthol, a mouthwash ingredient, for Fresh Breath and long lasting freshness
2. Helps fight tooth cavities
3. Gel helps achieve whiter teeth
4. Available in 4 exciting flavors – Peppermint ice, Spicy Fresh and Citrus Blast
5. Youthful advertising and good brand presence

Weaknesses

1. Premium category product with high pricing. Lower price variants not available
2. Limited size variants available in market
3. Limited only to a small urban segment

Opportunities

1. Contains cooling crystals in strips – for freshness that can be seen
2. More campaigns like Colgate Max Fresh Party with filmstars – a contest to promote fresh breath and popularize the product
3. More campaigns like Colgate Max Fresh Alarm Contest – A chance to meet cricketers

Threats

1. Many national and international brands with gel variants of toothpaste available in the market

Competition

Competitors

1. Close Up
2.Pepsodent
3. Oral-B


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