SWOT Analysis of Colgate 360 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Personal Care – Toothbrush
For a healthier whole mouth clean
Colgate 360 is designed to give a healthier whole mouth clean
Personal Care – Oral Hygiene - Toothbrush available in 6 variants
Premium Category Toothbrush for high income groups
Colgate 360 revolutionizes oral care. Its uniquely designed features clean the teeth, tongue, cheeks and gums – removing more bacteria
1. Unique tongue and cheek cleaner on the toothbrush to help clean bacteria 2. Wide thumb grip area for better control while brushing 3. Raised Cleaning Tip – Cleans hard to reach places in the back and between the teeth
4. Multiple Variants available – Sensitive, Sonic Power, Acti Flex, Surround, Deep Clean
1.Premium product and high price which will not cater to the masses at large in the market 2.Toothbrush design can prove complex for some of the users who use basic toothbrushes
1.Creating further awareness regarding oral hygiene and attracting larger target markets for their toothbrush 2. Good Media campaign to showcase the multiple features the brush has to offer
1. Many competitors and variants present in oral dental care market 2. Use of toothbrush still not prevalent in many rural parts of the country
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