Colgate 360 SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 3359

SWOT Analysis of Colgate 360 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Colgate 360

Parent Company

Colgate Palmolive




Personal Care – Toothbrush

Tagline/ Slogan

For a healthier whole mouth clean


Colgate 360 is designed to give a healthier whole mouth clean



Personal Care – Oral Hygiene - Toothbrush available in 6 variants

Target Group

Premium Category  Toothbrush for high income groups


Colgate 360 revolutionizes oral care. Its uniquely designed features clean the teeth, tongue, cheeks and gums – removing more bacteria

SWOT Analysis


1. Unique tongue and cheek cleaner on the toothbrush to help clean bacteria
2. Wide thumb grip area for better control while brushing
3. Raised Cleaning Tip – Cleans hard to reach places in the back and between the teeth

4. Multiple Variants available – Sensitive, Sonic Power, Acti Flex, Surround, Deep Clean


1.Premium product and high price which will not cater to the masses at large in the market
2.Toothbrush design can prove complex for some of the users who use basic toothbrushes


1.Creating further awareness regarding oral hygiene and attracting larger target markets for their toothbrush
2. Good Media campaign to showcase the multiple features the brush has to offer


1. Many competitors and variants present in oral dental care market
2. Use of toothbrush still not prevalent in many rural parts of the country



1. Oral-B
2. Pepsodent
3. Anchor


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