SWOT Analysis of Colgate Cibaca with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Personal Care – Toothpaste
Strong Teeth, Fresh Breath For Your Family
Family Protection through Strong Teeth and Fresh Breath
Personal Care – Oral Hygiene - Toothpaste
An economy toothpaste for the entire family
1. Developed using Colgate's international expertise in oral care 2. Unique formula protects your teeth from decay 3. Refreshing minty flavor makes the breath super fresh 4. One of the core brands contributing to the company’s top-line growth 5. Already established toothpaste brand "Cibaca" (Binaca) acquired by Colgate, which was also popular as Cibaca Geetmala radio program
1. Colgate launched Cibaca as a defensive move in the economic category so as to capture market share in oral care industry 2. Not a premium category product to gain urban market share
1. Projected as an economy toothpaste for Indian families 2. Potential to capture smaller cities owning to cheaper price and quality assurance 3.Colgate has been proactively promoting cleaner oral hygiene habits among rural households
1. Many cheap local variants of toothpaste available in the semi-urban and rural markets 2. Rural households still make use of non-dentifrice products like ash, charcoal, salt, husk etc
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