Gillette Vector SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 3365
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SWOT Analysis of Gillette Vector with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gillette Vector

Parent Company

Procter and Gamble

Category

Personal Care brands - Shaving

Sector

FMCG

Tagline/ Slogan

Get a close, comfortable shave without breaking a sweat

USP

Market leader in Men’s grooming products

STP

Segment

Mens’ grooming products – shaving

Target Group

Men belonging to lower and middle class

Positioning

Provides a clean and comfortable shaving experience

SWOT Analysis

Strengths

1. Low and affordable price
2. Strong global presence of Gillette
3. Aggressive advertising
4. Strong distribution network

5. Good blade quality

Weaknesses

1. Ability to remove hair from between the blades not possible as easily as publicized
2.Not useful for people who don’t shave daily
3. Expensive brand maintenance

Opportunities

1. Innovation and R&D
2. Product improvement and development
3. Consumer brand preference

Threats

1. Price wars
2.Aggressive Competitors and threat of new entrants
3. Growth in substitutes

Competition

Competitors

1. HUL (Hindustan Unilever Limited)
2.Braun
3.Godrej



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