Olay Natural White SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 7433
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SWOT Analysis of Olay Natural White with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Olay Natural White

Parent Company

Procter and Gamble

Category

Personal Care brands - Skin care

Sector

FMCG

Tagline/ Slogan

Challenge what’s possible; glowing fairness from within

USP

Contains nutrients to provide fairness and nourishment to the skin

STP

Segment

Personal care – fairness cream

Target Group

Women belonging to the age group 14-45 and of the higher middle class

Positioning

Provides skin whitening and nourishment to the skin

SWOT Analysis

Strengths

1. Established brand name of Olay
2. Support of strong distribution network of P&G
3. Effective and varied marketing and promotional activities
4. Availability of different variants which satisfy all requirements of customers

Weaknesses

1. High price limits the target customers
2. Confusion over the original olay in different markets

Opportunities

1. Expanding in other markets
2.R&D and innovation to bring in new and better variants
3.Develop brand image through promotion of the brand through various mediums

Threats

1.Aggressive competitors
2.Threat of new entrants
3.Price wars

Competition

Competitors

1.Fair & Lovely
2.Ponds’ Fairness Cream
3.Garnier



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