Garnier Fructis SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 14906
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SWOT Analysis of Garnier Fructis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Garnier Fructis

Parent Company

L'Oréal

Category

Personal Care brands - Hair care

Sector

FMCG

Tagline/ Slogan

No One makes your hair stronger

USP

Shampoo + Oil eliminates need of two separate hair care routine /

Long and strong hair

STP

Segment

Upper middle class and affluent segment

Target Group

High Income and middle income group of all ages(includes all variants of fructis shampoo)

Positioning

Fortifies your hair and gives them shine

SWOT Analysis

Strengths

1. Presence in Developed Emerging Markets
2. Strong R&D capability
3. High number of Variants Available

4. Excellent distribution network
5. Highly popular brand due to advertising and marketing

Weaknesses

1. Higher Price as compared to other brands
2.Late entry into Asian markets, hence lesser market share

Opportunities

1. Demand for natural cosmetics
2.Changing consumer lifestyles
3.Beauty products market growing with a significant rate
4. Tie-ups with corporates, hotel chains and penetrate rural markets

Threats

1.Existing Competition
2.Price Competition among Branded Manufacturers

Competition

Competitors

1.Pantene
2.Heads & Shoulders
3.Dove Soap

4.Sunsilk



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