Gillette 7 o clock SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2812
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SWOT Analysis of Gillette 7 o clock with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gillette 7 o clock

Parent Company

Procter and Gamble

Category

Personal Care brands - Shaving

Sector

FMCG

Tagline/ Slogan

The best a man can get

USP

Global leader in male grooming products

STP

Segment

Mens’ grooming products – shaving

Target Group

Men requiring good quality grooming products at competitive price

Positioning

Provides quality and longevity at affordable prices

SWOT Analysis

Strengths

1. Strong global presence of Gillette
2. Aggressive advertising
3. Provides both quality and innovation to the users
4. Good quality and value for money product

Weaknesses

1. Higher price limits the target customers
2.Static market growth
3. Expensive brand maintenance

Opportunities

1. Product development and innovation
2. Consumer brand preference
3.Develop new market segments through R&D

Threats

1. Increase in demand for innovative products
2.Threat of new entrants
3. Aggressive competitors

4. Price wars

Competition

Competitors

1. Hindustan Unilever
2.Braun
3.Godrej



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