Fiama Di Wills SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 7049
Advertisements

SWOT Analysis of Fiama Di Wills with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fiama Di Wills

Parent Company

ITC

Category

Personal Care brands- Haircare & Skincare

Sector

FMCG

Tagline/ Slogan

Beautiful you, today, tomorrow

USP

The Fiama Di Wills range combines the goodness of nature and science, providing gentle and effective care.

STP

Segment

Middle class men and women

Target Group

Young, modern, aware customers who are confident of themselves and seek indulgences that make them feel alive and beautiful.

Positioning

Shampoo which is a blend of Nature and Science and also a Gentle Care shampoo that can be used everyday

SWOT Analysis

Strengths

1. Different variants – Every Day Mild, Aqua Balance, Volume Boost
2. Movie stars and celebrities as brand ambassadors, so the product is identifiable and popular among girls/women.
3. The brand boasts of the R&D from ITC Research center in collaboration with leading US based personal care research labs

4. Effective use of both push and pull strategy.
5. Good brand visibility and distribution; and product range offers shampoos, conditioner, bathing bars and shower gels

Weaknesses

1. Product not popular among men. Ads made the product look like Unisex but it was targeted at both the genders.
2. Confused state of existence in the consumer’s mind.
3. With the launch of multiple products targeting various segments, the brand needs to have a common positioning platform which connects all the variants together.

Opportunities

1. Increasing consumer base with time.

2. Fiama is a young brand, in its growing stage.
3. People are increasingly facing haircare problems hence haircare segment is rapidly expanding

Threats

1. Cut throat competition from HUL.
2. People have a tendency to shift to other products, since so many options are available.

Competition

Competitors

1.Pantene
2.Dove Soap
3.Sunsilk



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.