Garnier Color Naturals SWOT Analysis, USP & Competitors

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SWOT Analysis of Garnier Color Naturals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Garnier Color Naturals

Parent Company

L’oreal

Category

Personal  Care brands – Hair color

Sector

FMCG

Tagline/ Slogan

Take Care ‘Apna khayal rakhna’

USP

Natural hair color and leaves the hair strong

STP

Segment

Offers both low priced and higher priced products targeting all segments

Target Group

Women of upper and upper-middle classes

Positioning

Takes care of your hair

SWOT Analysis

Strengths

1. Strong Brand reputation backed by legacy of L’oreal.
2. Hair color is quick and easy to apply.
3. Affordable and easily available.
4. Continuing research and innovation in the interest of beauty
5. Good brand advertising and distribution

Weaknesses

1. Might not be suitable for a few customers with sensitive hair 
2. Needs to be applied regularly.
3. Competition from other brands and local substitute products

Opportunities

1. Increased sense of fashion and more marketing reach. So target consumers are set to increase.
2. Hair greying problem is increasing, therefore increasing target base

Threats

1. Increased awareness among people on its disadvantages.
2. L’Oreal Group may be producing the best of its line, people may find that their products are not of their basic needs and would skip buying L’Oreal products.
3. Growing competition within the field of cosmetic brands

Competition

Competitors

1. Revlon
2.Wella


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