Garnier Style Gels SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2847
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SWOT Analysis of Garnier Style Gels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Garnier Style Gels

Parent Company

L’oreal

Category

Personal  Care brands – Hair gel

Sector

FMCG

Tagline/ Slogan

Extra strong hold

USP

Strong Hold with natural care

STP

Segment

Urban men and women. Mainly youth (16-27)

Target Group

Masses of developed and developing countries

Positioning

Styles your hair perfectly for long with a affordable price

SWOT Analysis

Strengths

1. Many variants available – hard, wet shine and styling gels.
2. Good brand value, affordable, easy to use and easily available product.
3. Great brand recognition due to ads by celebrities. People directly link with the Garnier brand.
4. Good product reviews and customer satisfaction.

Weaknesses

1. People with sensitive hair are apprehensive

Opportunities

1. Increasing sense of fashion
2. Target consumer base is set to rise

Threats

1. Alternate products like Brylcream hair cream. Healthier hair setting creams/oils.
2. Less scope of innovation hence competition is very high

Competition

Competitors

1.Park Avenue
2. Enliven
3. Brylcream



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