SWOT Analysis of Garnier Style Gels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Garnier Style Gels
Personal Care brands – Hair gel
Extra strong hold
Strong Hold with natural care
Urban men and women. Mainly youth (16-27)
Masses of developed and developing countries
Styles your hair perfectly for long with a affordable price
1. Many variants available – hard, wet shine and styling gels. 2. Good brand value, affordable, easy to use and easily available product. 3. Great brand recognition due to ads by celebrities. People directly link with the Garnier brand. 4. Good product reviews and customer satisfaction.
1. People with sensitive hair are apprehensive
1. Increasing sense of fashion 2. Target consumer base is set to rise
1. Alternate products like Brylcream hair cream. Healthier hair setting creams/oils. 2. Less scope of innovation hence competition is very high
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