SWOT Analysis of Palmolive Thermal Spa with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Palmolive Thermal Spa
Colgate – Palmolive
Personal Care – Body Wash
The sensations of a Spa massage
100% Soap Free
Personal Care – Body Wash for women
Urban and Semi Urban Personal Care for upper middle class women
The new Palmolive Thermal Spa range of body washes have a pH balanced to suite the skin and is 100% soap free
1. Product helps in indulging in a sensation of well-being of a thermal spa experience 2. Products have exfoliating action that leaves the skin feeling soft, smooth and full of vitality 3. Helps enhance the smoothness of the skin 4. Firming variant of body wash contains formula that helps firmer skin in just 14 days 5. Available in two variants – Massage and Firming 6. Good distribution and brand visibility
1.Contains SLS for better lather formation, which is considered to be a toxic substance and hence harmful if used in excess 2.Slightly exclusive products to penetrate into the rural markets
1. Increase the number of variants 2. Creating further awareness of the product with the consumers 3. Good pricing of the product to target a larger market
1. Hard for consumers to shift from conventional soap to alternatives like body wash 2. Competition from various domestic and international brands with offerings in the same segment 3.Non-soap properties can be a limiting factor for various consumers to purchase the product
1.Dettol Body Wash 2. Lux Body Wash 3. Vaseline Body Wash
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