Palmolive Aroma Shower Gel SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 3278

SWOT Analysis of Palmolive Aroma Shower Gel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Palmolive Aroma Shower Gel

Parent Company





Personal Care – Shower Gel

Tagline/ Slogan

Relax Your Senses , Let Your Senses Sparkle


Made with pure essential oils that softens the skin and uplifting scent that illuminates the senses



Personal Care Products – Shower Gel from women

Target Group

Urban and Semi Urban Areas upper middle class women


Shower Gel available in 2 variants made with pure essential oils that gives soft skin and a relaxing sense for a unique bathing experience

SWOT Analysis


1. Helps to soften the skin
2. Relaxing scent gives an aura of peace and tranquility
3. Lavender as an ingredient is a great cleanser and de-toxifier for skin
4. Sturdy, attractive packaging with flip cap- easy to use and hygienic
5. Good distribution and brand visibility


1.Scent from the shower gel does not linger after bath
2. The gel is quite runny , which may lead to squeezing out more than required gel at every use
3. A little premium to penetrate in the rural market


1Increase number of variants i.e more along with Relax and Vitality
2. Increasing awareness to consumers about the ease of use of a shower gel over a normal soap


1.Hard to make consumers switch from conventional sops to alternatives like a shower gel
2. Lots of other international and domestic alternatives available for shower gel



1. H2O Shower Gel - Multiple Variants
2. Fresh Line
3. Lux Shower Gel


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