Palmolive Naturals Moisturizing Body Wash SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 4350
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SWOT Analysis of Palmolive Naturals Moisturizing Body Wash with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Palmolive Naturals Moisturizing Body Wash

Parent Company

Colgate-Palmolive

Category

FMCG

Sector

Personal Care – Body Wash

Tagline/ Slogan

New Beautiful Skin for a new you; So pleasurable its addictive

USP

Palmolive Naturals Body Wash contains the best ingredients known to leave the skin clean, soft and moisturized.

STP

Segment

Personal Care – Body Wash

Target Group

Urban and Semi Urban Markets upper middle class

Positioning

Moisturizing Body Wash for soft, clean and moisturized skin by making use of natural ingredients and extracts, giving an enjoyable and unique bathing experience

SWOT Analysis

Strengths

1. Contains a special combination of mild cleansers and the best ingredients known to clean and moisturize the skin, leaving it soft, supple and smooth

2. Contains natural extracts of almonds, honey and milk
3. Body Wash lathers very well, giving a unique and pleasant bathing experience to consumers
4. Good brand presence, advertising and product distribution

Weaknesses

1. Limited awareness among consumers regarding the product benefits and the category

Opportunities

1. Promote Body Wash comes with a loofah (scrubber) that can be used during bathing
2. Available in 2 variants – Milk & Almond, Milk & Honey
3. Economical pricing to attract more consumers in the target markets

Threats

1. Competition to Body Wash from Shower Gels, both from within the company and from competitors

2. Consumers not easily ready to shift from conventional soaps to liquid body wash products

Competition

Competitors

1. Lux Body Wash – Multiple Variants
2.Dettol Body Wash
3. Vaseline Body Wash



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