SWOT Analysis of Bakson's Sunny Shampoo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Bakson's Sunny Shampoo
Shampoo - Hair conditioner
Smoothens hair cuticles and nourishes hair
Inexpensive daily shampoo for oily hair
People with oily hair
Lower middle class individuals
Inexpensive daily use shampoo for oily hair
1. It has less side effects as it is a herbal product 2. It is less expensive and hence affordable for a large segment of consumers 3. Ideal for oily hair 4. Stimulates hair growth and nourishes it
1.Has a price based positioning and not even considered as an option by upper class 2. Limited market share as compared to leading hair care brands
1.Can improve on the packaging and give a new look 2.Positioning can be changed from price-based to feature-based 3.Different variants can be developed for dry hair as well
1.Premium brands like L'Oreal perceived as better quality and hence difficult to be perceived as high quality product at this price level 2.Many local brands are available at lower price and many more are expected to arrive the market 3. Improving the smell and repositioning the brand takes time and this might result in a loss in market share
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