Bakson's Sunny Shampoo SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 892
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SWOT Analysis of Bakson's Sunny Shampoo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bakson's Sunny Shampoo

Parent Company

Bakson

Category

Shampoo - Hair conditioner

Sector

FMCG

Tagline/ Slogan

Smoothens hair cuticles and nourishes hair

USP

Inexpensive  daily shampoo for oily hair

STP

Segment

People with oily hair

Target Group

Lower middle class individuals

Positioning

Inexpensive daily use shampoo for oily hair

SWOT Analysis

Strengths

1. It has less side effects as it is a herbal product
2. It is less expensive  and hence affordable for a large segment of consumers
3. Ideal for oily hair
4. Stimulates hair growth and  nourishes it

Weaknesses

1.Has a price based positioning and not even considered as an option by upper class
2. Limited market share as compared to leading hair care brands

Opportunities

1.Can improve on the packaging and give a new look
2.Positioning can be changed from price-based to feature-based
3.Different variants can be developed for dry hair as well

Threats

1.Premium brands like L'Oreal perceived as better quality and hence difficult to be perceived as high quality product at this price level
2.Many local brands are available at lower price and many more are expected to arrive the market
3. Improving the smell and repositioning the brand takes time and this might result in a loss in market share

Competition

Competitors

1.L'Oreal professional
2.TBS
3.Sunsilk

4.Head & Shoulders



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