Faber Castell SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2865
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SWOT Analysis of Faber Castell with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Faber Castell

Parent Company

Faber Castell Group

Category

Kids and school art - Office stationery

Sector

FMCG

Tagline/ Slogan

True colors

USP

High variety at affordable price

STP

Segment

Kids and professionals

Target Group

School going kids and professionals

Positioning

Wide variety fo products at different price ranges

SWOT Analysis

Strengths

1. Wide variety of products
2.Products available at all price ranges, there are luxury products targeting  the upper class as well
3. Has a legacy of more than two centuries
4. Good quality at affordable price

5. It has over 7000 employs spread across 100 countries

6. Good global distribution network and advertising especially on kids’channels

Weaknesses

1. Intense competition from other brands as well as local products means limited market share 
2.Since products are available at all price ranges it is difficult to identify it as premium or non-premium

Opportunities

1.More innovative products, in terms of design color and packaging
2.Differnet brand names for premium and non-premium products
3.Enter into new categories and exploit its current brand value

Threats

1. Technology is easily replicable and duplicate products can affect business
2.Many local brands as well as established brands are available at lower price 
3. Difficult to create brand awareness/ recall as it is not a differentiated product

Competition

Competitors

1.Newell Rubbermaid inc.
2.Dixon Ticonderoga company
3.Crayola LLC




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