Faber Castell SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2461

SWOT Analysis of Faber Castell with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Faber Castell

Parent Company

Faber Castell Group


Kids and school art - Office stationery



Tagline/ Slogan

True colors


High variety at affordable price



Kids and professionals

Target Group

School going kids and professionals


Wide variety fo products at different price ranges

SWOT Analysis


1. Wide variety of products
2.Products available at all price ranges, there are luxury products targeting  the upper class as well
3. Has a legacy of more than two centuries
4. Good quality at affordable price

5. It has over 7000 employs spread across 100 countries

6. Good global distribution network and advertising especially on kids’channels


1. Intense competition from other brands as well as local products means limited market share 
2.Since products are available at all price ranges it is difficult to identify it as premium or non-premium


1.More innovative products, in terms of design color and packaging
2.Differnet brand names for premium and non-premium products
3.Enter into new categories and exploit its current brand value


1. Technology is easily replicable and duplicate products can affect business
2.Many local brands as well as established brands are available at lower price 
3. Difficult to create brand awareness/ recall as it is not a differentiated product



1.Newell Rubbermaid inc.
2.Dixon Ticonderoga company
3.Crayola LLC


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