SCA Group SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 693
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SWOT Analysis of SCA Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SCA Group (Svenska Cellulosa Aktiebolaget)

Parent Company

SCA Corporate

Category

Personal Care

Sector

FMCG

Tagline/ Slogan

-

USP

Extra comfort and hygiene

STP

Segment

Individuals seeking personal care products

Target Group

Middle and upper middle class individuals

Positioning

High quality products for comfort and hygiene

SWOT Analysis

Strengths

1. Products which provide high level of comfort
2.Emotional attachment with mothers using its products
3. Frequent innovation means quality products
4. Flexibility in production and technology

5. The organization has close to 40,000+ employees

6. The product portfolio includes diapers, women health, tissue, publication paper, sawn wood products and wood pulp

7. SCA is Europe's largest private owner of forest land

Weaknesses

1.Cannibalization of its own products due to frequent innovation 
2.Limited global penetration and brand recognition and recall compared to other prominent brands

Opportunities

1.Increase penetration both in terms of geography and markets
2.Move into newer categories of products 
3.New and innovative advertisement strategies

Threats

1.High number of competitors 
2.Less technologically complex products  and hence at times less differentiation

Competition

Competitors

1.Kimberly-Clark
2.Proctor & Gamble
3.Georgia-pacific



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