Hershey’s SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 3709
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SWOT Analysis of Hershey’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hershey’s

Parent Company

Hershey Trust Company

Category

Chocolates

Sector

Food and Beverages

Tagline/ Slogan

The Great American Chocolate Bar; The Sweetest Taste on Earth

USP

Offers more than 100 types of different chocolates and chocolate based products

STP

Segment

Chocolate based products

Target Group

Children and adults from the middle and upper middle class

Positioning

One of the most sought after and tastiest chocolates

SWOT Analysis

Strengths

1. One of the oldest and largest chocolate manufacturer of North America
2. Strong brand name and awareness
3. Diversified products and large number of variants in the gum and candy business
4. Strong social and public image through the school for orphan kids, The Milton Hershey school

5.Promotions by contributing in various segments

6. Renowned for its chocolates

7. Unique products, supply chain and technology

8. Customer loyalty through TVCs, online marketing and advertising

9. The Hershey amusement park also adds to the brand credibility

Weaknesses

1. Intense competition means limited market share growth 
2.Increased geographic coverage leading to dilution and lesser authority

Opportunities

1. Newer innovations and products
2.International expansion can increase business sales
3.Improvements in distribution

Threats

1.Intense competition in this category
2. Increasing concerns of health, increasing occurrences of obesity and diabetes
3.Change in consumer tastes

4. Increasing prices of milk and sugar

Competition

Competitors

1.Nestle
2.Mars
3.Cadburys
4.Galaxy



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