TRESemmé SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 4767
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SWOT Analysis of TRESemmé with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TRESemmé

Parent Company

Unilever

Category

Beauty and Wellness

Sector

FMCG

Tagline/ Slogan

Well Loved; Used by professionals; Professional, Affordable

USP

Provides different formulas for different types of hair

STP

Segment

Ladies who love to take care of their hair

Target Group

Women from the upper middle & upper class

Positioning

To bring salon feel to home all over world

SWOT Analysis

Strengths

1. Known as hair care expert
2. Luxurious brand supported by a strong parent brand
3. Strong presence of the brand across many countries
4. Exclusive product for every hair type

5. The brand has strong advertising and marketing through TVCs, online ads etc

6. Product portfolio includes Shampoos & Conditioners, Dry Shampoos, Mousse, Gels, Hairsprays etc

7. Association with global events like Mercedes-Benz New York Fashion Week

Weaknesses

1. Limited market share due to intense competition in this segment

2. Claims by few media online claims that allegedly the products damage hair. This many hamper brand image

Opportunities

1.To increase market share through more distribution
2.Increasing online and social media presence 
3.Establishing its own niche

Threats

1. People getting skeptical about using hair products
2. Poor response from new markets
3. Price wars can reduce market share

Competition

Competitors

1.Pantene
2.John Frieda
3.Dove



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