TRESemmé is one of the leading brands in the FMCG sector. TRESemmé SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of TRESemmé:
Quick Glance:
Above are the strengths in the SWOT Analysis of TRESemmé. The strengths of TRESemmé looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the TRESemmé SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Above we covered the opportunities in TRESemmé SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of TRESemmé are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the TRESemmé SWOT analysis.
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About TRESemmé
The table below gives the brand overview along with its target market, segmentation, positioning & USP
TRESemmé Overview | |
---|---|
Parent Company |
Unilever |
Category |
Beauty and Wellness |
Sector | |
Tagline/ Slogan |
Well Loved; Used by professionals; Professional, Affordable |
USP |
Provides different formulas for different types of hair |
TRESemmé STP | |
Segmentation |
Ladies who love to take care of their hair |
Target Market |
Women from the upper middle & upper class |
Positioning |
To bring salon feel to home all over world |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to TRESemmé. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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