Crown Holdings SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 660
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SWOT Analysis of Crown Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Crown Holdings

Parent Company

Crown Holdings Inc

Category

Packaging

Sector

FMCG

Tagline/ Slogan

Brand-Building Packaging

USP

Leader in metal packaging technology

STP

Segment

Food cans, Beverage cans, speciality packaging

Target Group

Businesses requiring food cans , beverage, metal aerosol containers

Positioning

Creative packaging offering significant value to brand owners

SWOT Analysis

Strengths

1. Geographically diverse business which stabilizes the revenue generation. High penetration in  Americas, Asia Pacific and Europe
2. Being a market leader, the company enjoys economies of scale and  commands higher margins
3.Provides aerosol containers for diverse businesses like food , drinks, health & beauty along with household and industrial applications

4.Applying best practices in manufacturing and quality

5.Continuous improvement in existing technology in partnership with customers help drive business

6. Over 20,000+ people are employed with the company

Weaknesses

1. Alleged bad labor practices hurt the brand image 
2. Profit margins in Can manufacturing has been small and shrinking

Opportunities

1.Ban on plastic bottles in many countries gives an opportunity to the company to offer its products 
2.The African market provides a scope of growth for the company

3.Diversification and economies of scale can increase profits

Threats

1.Low demand in food-and-beverage packaging company's markets may impact revenues 
2.High dependency on containerized products

Competition

Competitors

1. Ball Corporation
2. Silgan Holdings Inc.
3.Rexam Plc



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