Clinique Laboratories SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2101
Advertisements

SWOT Analysis of Clinique Laboratories with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Clinique Laboratories

Parent Company

Estée Lauder Corporation

Category

Cosmetics & beauty

Sector

FMCG

Tagline/ Slogan

Great skin can be created

USP

Customized products for varying demands

STP

Segment

Skincare ( beauty and cosmetics )

Target Group

High net worth people, Brides/Grooms etc

Positioning

Custom-fit , allergy tested, 100%  fragrance free skin care

SWOT Analysis

Strengths

1. 30-Years of experience leads to strong understanding of market
2.Aggressive marketing campaign creates awareness & builds the brand
3.Manufacturing numerous products
4. The products are customized and free from chemicals

5. High quality products available at a variety of locations

Weaknesses

1.Relatively low prices make the product look of lesser quality than that of competitors
2.Limited brand recall as compared to global cosmetic brands

Opportunities

1. Strong online presence can help increase Top Line
2.Products can be positioned as prestige products and the ones that are extensively tested

Threats

1.The testing process is more expensive as the company does not use animals for tests
2.Intense competition from the other brands

3. Fluctuating global economy and US dollar price affect import-export margins

Competition

Competitors

1.MAC
2.Bobbi Brown
3.Lancome



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.