SWOT Analysis of Clinique Laboratories with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Estée Lauder Corporation
Cosmetics & beauty
Great skin can be created
Customized products for varying demands
Skincare ( beauty and cosmetics )
High net worth people, Brides/Grooms etc
Custom-fit , allergy tested, 100% fragrance free skin care
1. 30-Years of experience leads to strong understanding of market 2.Aggressive marketing campaign creates awareness & builds the brand 3.Manufacturing numerous products 4. The products are customized and free from chemicals
5. High quality products available at a variety of locations
1.Relatively low prices make the product look of lesser quality than that of competitors 2.Limited brand recall as compared to global cosmetic brands
1. Strong online presence can help increase Top Line 2.Products can be positioned as prestige products and the ones that are extensively tested
1.The testing process is more expensive as the company does not use animals for tests 2.Intense competition from the other brands
3. Fluctuating global economy and US dollar price affect import-export margins
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