Newell Rubbermaid SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1303
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SWOT Analysis of Newell Rubbermaid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Newell Rubbermaid

Parent Company

Newell Rubbermaid Inc.

Category

Consumer Products

Sector

FMCG

Tagline/ Slogan

Brands that matter

USP

Brand led growth by delivering superior performance, innovation & design

STP

Segment

People looking for Tools , Commercial Products , Writing products, Home Solutions

Target Group

Professional buyers , Students, B2B, Parents

Positioning

High impact products

SWOT Analysis

Strengths

1. Diverse portfolio of well known brands including Parker Pen, Sharpie Marker, Waterman pens
2.Service orientation & Operational efficiency
3. Strong leadership team led by innovation , productivity and collaboration
4. Reputation of service excellence among mass retailers

5. Emphasis on merchandising which promotes brand loyalty

6. Close to 20,000 people employed with the company

Weaknesses

1. Limited geographic presence & limited market share

2. Criticized for allegedly closing down factories in UK

Opportunities

1.Develop products with high margins 
2.Explore emerging markets through retail and e-commerce routes
3.Leverage special promotions and creative merchandising

4. Horizontal acquisition and integration can increase the market share

5. Rising demand for power tools

Threats

1.Economic slowdown impacting revenues

2. Rise of low priced good stores like IKEA , Lowe’s 
3.Lack of product differentiation for low end brands

4. Weakening distribution channel

Competition

Competitors

1. Avery Dennison Corporation

2. Tupperware Brands Corporation
3. Acco Brands Corporation



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