SWOT Analysis of Newell Rubbermaid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Newell Rubbermaid Inc.
Brands that matter
Brand led growth by delivering superior performance, innovation & design
People looking for Tools , Commercial Products , Writing products, Home Solutions
Professional buyers , Students, B2B, Parents
High impact products
1. Diverse portfolio of well known brands including Parker Pen, Sharpie Marker, Waterman pens 2.Service orientation & Operational efficiency 3. Strong leadership team led by innovation , productivity and collaboration 4. Reputation of service excellence among mass retailers
5. Emphasis on merchandising which promotes brand loyalty
6. Close to 20,000 people employed with the company
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