Quaker Oats SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2742
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SWOT Analysis of Quaker Oats with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Quaker Oats

Parent Company

PepsiCo

Category

Cereals & Snacks

Sector

Food

Tagline/ Slogan

Spread the good taste all over the place

USP

Unique offerings combining creativity and sustainability

STP

Segment

Food- cereal, snacks for breakfast

Target Group

People from middle class, upper middle class and the rich

Positioning

Healthy food to families

SWOT Analysis

Strengths

1. Strong legecy in doing business since 1877
2. Extensive distribution channel
3. A trusted brand in the U.S. with strong brand recall
4. Enjoys major market share in cereals and snacks

5. Innovative Oatmeal to reduce cholestrol

6. 1st company to trademark Breakfast cereal

7. Wide portfolio including Oats, Oatmeal, Cereal, Snacks

8. Excellent branding and advertising through ad campaigns

Weaknesses

1. Similar products offered by many companies hence high brand switching

2. Limited market share due to intense competition

Opportunities

1.Entry into the developing countries
2.Healthier options preferred over Fast Food

Threats

1.GMO regulations in the developed markets

2. Competition from other major players

Competition

Competitors

1.Kelloggs
2.General Mills
3.Post

4.Torto

5. Uncle Sam



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