SWOT Analysis of PZ Cussons with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
PZ Cussons Group
Personal Healthcare goods
Courage, Accountability, Networking, Drive and Oneness (CAN DO)
Enhancing lives with extraordinary brands
Products and services for daily needs
Every household especially people in remote areas
Their products enhance the life of their customers
1. Strong presence globally in Europe, Africa and Asia 2. It’s a constituent of FTSE 250 Index 3. Rich image heritage and a brand which focusses on countries like Nigeria, Ghana among others 4. Diverse product portfolio including Imperial Leather, Soaps, Shampoos, Gels, Milk, Olive Oil, Detergents & Healthcare Products
5. High quality products at affordable prices
1. Absence in emerging markets and limited geographic reach 2.Intense competition means lower margins
1. Expansion to emerging markets 2.Strategic Tie-ups 3.Efforts for global brand building
1. E-commerce sector boom 2.Political turmoil in African countries 3.Currency depreciation in the areas of operations
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