PZ Cussons SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 849
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SWOT Analysis of PZ Cussons with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PZ Cussons

Parent Company

PZ Cussons Group

Category

Personal Healthcare goods

Sector

FMCG

Tagline/ Slogan

Courage, Accountability, Networking, Drive and Oneness (CAN DO)

USP

Enhancing lives with extraordinary brands

STP

Segment

Products and services for daily needs

Target Group

Every household especially people in remote areas

Positioning

Their products enhance the life of their customers

SWOT Analysis

Strengths

1. Strong presence globally in Europe, Africa and Asia
2. It’s a constituent of FTSE 250 Index
3. Rich image heritage and a brand which focusses on countries like Nigeria, Ghana among others
4. Diverse product portfolio including Imperial Leather, Soaps, Shampoos, Gels, Milk, Olive Oil, Detergents & Healthcare Products

5. High quality products at affordable prices

Weaknesses

1. Absence in emerging markets and limited geographic reach
2.Intense competition means lower margins

Opportunities

1. Expansion to emerging markets
2.Strategic Tie-ups 
3.Efforts for global brand building

Threats

1. E-commerce sector boom
2.Political turmoil in African countries
3.Currency depreciation in the areas of operations

Competition

Competitors

1. P&G
2.Unilever
3. KAO corporation



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