Palmolive Charmis Cream SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 3007
Advertisements

SWOT Analysis of Palmolive Charmis Cream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Palmolive Charmis Cream

Parent Company

Colgate-Palmolive

Category

Skin Care

Sector

FMCG

Tagline/ Slogan

Nourished, Glowing Skin

USP

New Palmolive Charmis has a unique combination of scientifically proven Vitamins E,C and A

STP

Segment

Personal Care – Skin Care – Moisturising Cream

Target Group

Urban, Semi-Urban Markets

Positioning

Moisturising Cold Cream with multiple vitamins for a nourished and glowing skin

SWOT Analysis

Strengths

1. Cream provides with a glowing, nourished skin
2. Contains Vitamin C that helps protect from the sun
3. Replenishes the lost vitamins in the skin, making it look younger and soft
4. Vitamin A content to encourage the growth of healthy skin tissue
5. Excellent availability due to good distribution network

Weaknesses

1. Variety of options for the customer to choose from in the market
2. Market share limited due to intense competition

Opportunities

1. Varying packaging sizes to cater to different markets and needs
2. Nice fragrance of the cream can be used as an advantage to market against competitive products
3. Tie-ups with hotel chains and corporates

Threats

1. Competition from big established brands like Ponds
2. Local variants of similar creams available in various markets which eat up the market share

Competition

Competitors

1. Ponds Cold Cream
2.Vaseline
3. Vicco Turmeric



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.