SWOT Analysis of Palmolive Charmis Cream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Palmolive Charmis Cream
Nourished, Glowing Skin
New Palmolive Charmis has a unique combination of scientifically proven Vitamins E,C and A
Personal Care – Skin Care – Moisturising Cream
Urban, Semi-Urban Markets
Moisturising Cold Cream with multiple vitamins for a nourished and glowing skin
1. Cream provides with a glowing, nourished skin 2. Contains Vitamin C that helps protect from the sun 3. Replenishes the lost vitamins in the skin, making it look younger and soft 4. Vitamin A content to encourage the growth of healthy skin tissue 5. Excellent availability due to good distribution network
1. Variety of options for the customer to choose from in the market 2. Market share limited due to intense competition
1. Varying packaging sizes to cater to different markets and needs 2. Nice fragrance of the cream can be used as an advantage to market against competitive products 3. Tie-ups with hotel chains and corporates
1. Competition from big established brands like Ponds 2. Local variants of similar creams available in various markets which eat up the market share
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