Palmolive Shaving Cream SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 3814
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SWOT Analysis of Palmolive Shaving Cream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Palmolive Shaving Cream

Parent Company

Colgate-Palmolive

Category

Personal Care – Shaving

Sector

FMCG

Tagline/ Slogan

For a Close, Smooth Shave!

USP

New Palmolive Shaving Cream softens the beard as you shave

STP

Segment

Personal Care – Men Grooming – Shaving Cream

Target Group

Urban & Semi-Urban Men

Positioning

Shaving cream for men that provides a close and a smooth shave without causing skin irritation

SWOT Analysis

Strengths

1. Contains skin conditioning agents that leave the skin soft and smooth
2. Cream softens the beard with shave and does not cause any irritation
3. Allows the razor to get in close contact with the skin to ensure proper shaving along the edges

Weaknesses

1. Palmolive still focused only on the shaving cream and has not come out with the shaving foam variant
2.Other Popular shaving brands ensure that there is limited market share

Opportunities

1. Available in 2 variants – Moisturizing Deluxe and Refreshing Lemon
2. High growth market segment with an annual growth rate of over 20%
3. Can move into the shaving gel segment as well to offer more variety and gain a better market share

Threats

1.Strong competition from established brands like Gillette
2. Shaving Cream is slowly being replaced by Foam and Gel variants in the market
3.Cheaper local variants of shaving creams takes away the market share for the product

Competition

Competitors

1. Gillette
2.Godrej Shaving Cream
3. Old Spice Shaving Cream



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