SWOT Analysis of Palmolive Shaving Cream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Palmolive Shaving Cream
Personal Care – Shaving
For a Close, Smooth Shave!
New Palmolive Shaving Cream softens the beard as you shave
Personal Care – Men Grooming – Shaving Cream
Urban & Semi-Urban Men
Shaving cream for men that provides a close and a smooth shave without causing skin irritation
1. Contains skin conditioning agents that leave the skin soft and smooth 2. Cream softens the beard with shave and does not cause any irritation 3. Allows the razor to get in close contact with the skin to ensure proper shaving along the edges
1. Palmolive still focused only on the shaving cream and has not come out with the shaving foam variant 2.Other Popular shaving brands ensure that there is limited market share
1. Available in 2 variants – Moisturizing Deluxe and Refreshing Lemon 2. High growth market segment with an annual growth rate of over 20% 3. Can move into the shaving gel segment as well to offer more variety and gain a better market share
1.Strong competition from established brands like Gillette 2. Shaving Cream is slowly being replaced by Foam and Gel variants in the market 3.Cheaper local variants of shaving creams takes away the market share for the product
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