SWOT Analysis of Essenza Di Wills with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Essenza Di Wills
Personal Care brands- Fragrances
Your Essence. Your Soul
Essenza Di Wills unites craftsmanship, passion and understanding of fine luxury
Premium – Personal care
Upper class men and women
Crafted to encapsulate the essence of fine living through exclusive range of fine fragrances and personal care products
1. Exclusive range Inizio for Men and Women 2. Strong Brand Name of ITC 3. Captures and encapsulates quality and finest fragrances from across the globe 4. Added advantage as launched from successful Wills Lifestyle shops 5. Excellent availability due to ITC’s strong distribution network
1. Limited market share due to presence of similar products in the market 2. Product is primarily limited to the urban areas
1. Increasing consumer base with time.
2. Essenza Di Wills is in its growing stage.
1. Cut throat competition from international brands 2. People have a tendency to shift to other products, since so many
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