Essenza Di Wills SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2880
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SWOT Analysis of Essenza Di Wills with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Essenza Di Wills

Parent Company

ITC

Category

Personal Care brands- Fragrances

Sector

FMCG

Tagline/ Slogan

Your Essence. Your Soul

USP

Essenza Di Wills unites craftsmanship, passion and understanding of fine luxury

STP

Segment

Premium – Personal care

Target Group

Upper class men and women

Positioning

Crafted to encapsulate the essence of fine living through exclusive range of fine fragrances and personal care products

SWOT Analysis

Strengths

1. Exclusive range Inizio for Men and Women
2. Strong Brand Name of ITC
3. Captures and encapsulates quality and finest fragrances from across the globe
4.  Added advantage as launched from successful Wills Lifestyle shops
5. Excellent availability due to ITC’s strong distribution network

Weaknesses

1. Limited market share due to presence of similar products in the market
2. Product is primarily limited to the urban areas

Opportunities

1. Increasing consumer base with time.

2. Essenza Di Wills is in its growing stage.

Threats

1. Cut throat competition from international brands
2. People have a tendency to shift to other products, since so many

options are available.

Competition

Competitors

1.Calvin Klein
2.David off
3.Armani

4.Ferrari



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