SWOT Analysis of Hair & Care with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Hair & Care
Personal Care brands- Haircare
Kuch naya try karo khulke; Life se milo khulke
Reduces hair fall and non sticky
Mid-priced hair oil
Middle class segment Young females
Hair & Care offers the potent nourishment of Herbal Proteins extracted from Neem and Tulsi that reduce hairfall by upto 50%
1. Gained reputation as made out of Natural extracts 2. Strong brand value of Marico 3. Has huge loyalty in urban and rural sections of the society 4. High quality of the product 5. Excellent distribution of Marico ensures availability
1. Market share is limited due to presence of strong competition 2. More emphasis needs to be put on increasing reach of product
1. Can also launch shampoo and conditioner of same brand 2. Huge market potential 3. Launch Variety for men
1. Plenty of competitors 2.Almost no differentiation 3.Oil+shampoo mix might replace hair oils
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