Hair & Care SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 6239
Advertisements

SWOT Analysis of Hair & Care with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hair & Care

Parent Company

Marico

Category

Personal Care brands- Haircare

Sector

FMCG

Tagline/ Slogan

Kuch naya try karo khulke; Life se milo khulke

USP

Reduces hair fall and non sticky

STP

Segment

Mid-priced hair oil

Target Group

Middle class segment  Young females

Positioning

Hair & Care offers the potent nourishment of Herbal Proteins extracted from Neem and Tulsi that reduce hairfall by upto 50%

SWOT Analysis

Strengths

1. Gained reputation as made out of Natural extracts
2. Strong brand value of Marico
3. Has huge loyalty in urban and rural sections of the society
4. High quality of the product
5. Excellent distribution of Marico ensures availability

Weaknesses

1. Market share is limited due to presence of strong competition
2. More emphasis needs to be put on increasing reach of product

Opportunities

1. Can also launch shampoo and conditioner of same brand
2. Huge market potential
3. Launch Variety for men

Threats

1. Plenty of competitors
2.Almost no differentiation
3.Oil+shampoo mix might replace hair oils

Competition

Competitors

1. HLL
2.VLCC
3.Dabur India
4.Himani



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.