Superia SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 5456
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SWOT Analysis of Superia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Superia

Parent Company

ITC

Category

Personal Care brands- soaps

Sector

FMCG

Tagline/ Slogan

Aisi Chamak ki Duniya Bole Pehle Aap

USP

Natural ingredients

STP

Segment

Personal Care – Soap and skin care

Target Group

Lower middle class and middle class customer base

Positioning

Enriched with natural ingredients give radiant glowing skin

SWOT Analysis

Strengths

1. Six variants – Fragrant Flower, Soft sandal, Natural Glow, Healthy Glow, Lemon fresh and milky glow
2. Strong Brand name of ITC
3. Strong Distribution system enhances mass marketing
4. Natural ingredients enhances trust in brand

Weaknesses

1. Limited market share due to stiff competition in the market
2.Cannabalization of market share by Vivel

Opportunities

1. People are turning more towards products made from natural ingredients
2. One of the fastest growing brands in many state

Threats

1.Cut throat competition from domestic soap brands
2.Less scope of expansion
3.Switching costs are low

Competition

Competitors

1. Dove soap

2. Rexona soap
3. Pears
4. Lux



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