SWOT Analysis of Superia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Personal Care brands- soaps
Aisi Chamak ki Duniya Bole Pehle Aap
Personal Care – Soap and skin care
Lower middle class and middle class customer base
Enriched with natural ingredients give radiant glowing skin
1. Six variants – Fragrant Flower, Soft sandal, Natural Glow, Healthy Glow, Lemon fresh and milky glow 2. Strong Brand name of ITC 3. Strong Distribution system enhances mass marketing 4. Natural ingredients enhances trust in brand
1. Limited market share due to stiff competition in the market 2.Cannabalization of market share by Vivel
1. People are turning more towards products made from natural ingredients 2. One of the fastest growing brands in many state
1.Cut throat competition from domestic soap brands 2.Less scope of expansion 3.Switching costs are low
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