SWOT Analysis of Garnier Bodycocoon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Personal Care brands - Skin care
Great fragrance and leaves the skin smooth and hydrated. Contains nutritive fruit oils
Middle and upper class
All people having dry skin looking for skin care
Nourishes and soothes dry skin
1. Affordable and easily accessible 2. Under the aegis of strong Garnier brand 3. High quality, nice fragrance 4. Very positive product reviews 5. Excellent availability in the urban and semi-urban areas
1. Skin products might suit people with sensitive skin 2.Skincare segment offer a huge variety for customers to choose from
1. Expansion in different fragrances 2.Add value by spot removal feature or glowing skin 3.Introduce small quantity packing
1.Too many competitors 2.Difficult to differentiate 3.Low switching costs
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