Garnier Bodycocoon SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 4943
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SWOT Analysis of Garnier Bodycocoon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Garnier Bodycocoon

Parent Company

L'Oréal

Category

Personal Care brands - Skin care

Sector

FMCG

Tagline/ Slogan

Take Care

USP

Great fragrance and leaves the skin smooth and hydrated. Contains nutritive fruit oils

STP

Segment

Middle and upper class

Target Group

All people having dry skin looking for skin care

Positioning

Nourishes and soothes dry skin

SWOT Analysis

Strengths

1. Affordable and easily accessible
2. Under the aegis of strong Garnier brand
3. High quality, nice fragrance
4. Very positive product reviews
5. Excellent availability in the urban and semi-urban areas

Weaknesses

1. Skin products might suit people with sensitive skin
2.Skincare segment offer a huge variety for customers to choose from

Opportunities

1. Expansion in different fragrances
2.Add value by spot removal feature or glowing skin
3.Introduce small quantity packing

Threats

1.Too many competitors
2.Difficult to differentiate
3.Low switching costs

Competition

Competitors

1.Vaseline
2.Ponds
3.Cetaphil

4.Fair and lovely


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