Garnier Mineral Deodorant SWOT Analysis, USP & Competitors
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SWOT Analysis of Garnier Mineral Deodorant with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Garnier Mineral Deodorant
Personal Care brands- Fragrances
48 Hr nonstop protection deodorant
The first anti-perspirant that gives you 48 hr -hour freshness Powered with perlite which has 5 times the absorbing power of talc.
Upper middle class and urban markets
Upwardly mobile consumer
48 Hr nonstop protection
1. Two focused ranges for men and women with number of options 2. Incredible humidity absorption capacity 3. Celebrities as brand ambassadors enhance image 4. Strong brand support of Garnier and L'Oréal
5.High differentiation due to power of mineralite
1. Deodrant market is highly competitive and hence limited scope to increase market share 2. Product is premium hence mostly limited to urban areas
1. Revamp packaging 2.Reposition Product 3.Expand in more varieties to make presence felt
1. Cut throat competition 2.Easily imitable 3.Customer retention difficult a new brands launch regularly
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