Kaya skin clinic SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 7667
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SWOT Analysis of Kaya skin clinic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kaya skin clinic

Parent Company

Marico

Category

Skin care services and products

Sector

FMCG

Tagline/ Slogan

Let your skin talk; Love what you see

USP

India's no 1 skin care clinic

STP

Segment

Premium segment

Target Group

Affluent an upper middle class who are skin conscious

Positioning

Deliver world class customized skin care solutions to every individual

SWOT Analysis

Strengths

1. Large number of services and solutions for skin beauty, skin concerns, laser hair reduction and anti-aging
2. Elegant and tranquil ambience of clinics
3. High quality and affordable services
4. Extensive reach – over 80 clinics in India and 20 abroad
5. Large number of products for haircare, skincare, fairness etc for both men an women

Weaknesses

1. Very high priced for middle class potential consumers
2.Premiume services limited to urban areas where they have strong competition from spas and other local skin care centres

Opportunities

1. Expansion in south eastern countries with similar climate conditions
2.Expand services to include spa

Threats

1.Low priced services by local doctors
2.Off the shelf readymade solutions by competitors

Competition

Competitors

1.Local dermatologists
2.loreal
3.Olay



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