SWOT Analysis of Kaya skin clinic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Kaya skin clinic
Skin care services and products
Let your skin talk; Love what you see
India's no 1 skin care clinic
Affluent an upper middle class who are skin conscious
Deliver world class customized skin care solutions to every individual
1. Large number of services and solutions for skin beauty, skin concerns, laser hair reduction and anti-aging 2. Elegant and tranquil ambience of clinics 3. High quality and affordable services 4. Extensive reach – over 80 clinics in India and 20 abroad 5. Large number of products for haircare, skincare, fairness etc for both men an women
1. Very high priced for middle class potential consumers 2.Premiume services limited to urban areas where they have strong competition from spas and other local skin care centres
1. Expansion in south eastern countries with similar climate conditions 2.Expand services to include spa
1.Low priced services by local doctors 2.Off the shelf readymade solutions by competitors
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