Nima Bartan Bar SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1729
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SWOT Analysis of Nima Bartan Bar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nima Bartan Bar

Parent Company

Nirma Ltd.

Category

Home Care brands- detergents

Sector

FMCG

Tagline/ Slogan

Bartan Hai Ya Darpan

USP

Removes stains and foul smell completely

STP

Segment

Hand Dishwashing – Powder, Bar, Liquid

Target Group

Common middle-class Households in India

Positioning

Cleans the vessel just like mirror

SWOT Analysis

Strengths

1. Low priced and good quality soap for utensils
2. Effective advertising and brand visibility
3. Strong support of Nirma brand
4. Deep distribution network capturing early rural market

Weaknesses

1.Presence of other soap brands and local products means less scope for market expansion
2.Less presence in premium segment

Opportunities

1.Tie ups with other brands
2.Liquid soap variation
3. Global expansion to other emerging economies

Threats

1. Price Sensitive and Volume Driven Market Segment
2. Regular re-launches of the product to gain market share
3. Continuous product development essential

Competition

Competitors

1.Pril (Henkel)
2.Odopic (Dabur)
3.Godrej Dish Wash



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