Nima Soap SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2391
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SWOT Analysis of Nima Soap with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nima Soap

Parent Company

Nirma Ltd

Category

Personal Care brands- soaps

Sector

FMCG

Tagline/ Slogan

Nima sandal girl 21st century girl

USP

Provide the common man with a quality product at an affordable price

STP

Segment

All income groups

Target Group

Mass market for middle class Indian women

Positioning

Better Products, Better Value, Better Living

SWOT Analysis

Strengths

1. Large varieties of Nima soaps–  floral fragrance segments as Sandal, Rose, Jasmine sandal soap
2. Early penetration in to the market
3. Low priced
4. Backward integration

Weaknesses

1.Difficult to maintain low cost due to raw material such as soda ash and lab
2.Intense soap segment means less growth of market share

Opportunities

1.Acquisitions for strengthening its distribution tie-ups
2.Entry into premium segment
3. Tapping opportunities in rural segment and also global expansion

Threats

1.MNCs coming to India toilet and soap industry
2.Emergence of small regional players

Competition

Competitors

1.Lux

2.Lifebouy

3.Pears


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