SWOT Analysis of Nirma Beauty Soap with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Nirma Beauty Soap
Personal Care brands- soaps
Soundriya sabun nirma
Quality at affordable price
Mass market for women form middle class
Better Products, Better Value, Better Living
1. First movers advantage and captured a large market share 2. Early penetration in to the market 3. Low priced 4. Backward integration 5. Excellent availability due to strong distribution channels in India
1.Difficult to maintain low cost 2.Lack global tie-ups
1.Acquisitions for strengthening its distribution tie-ups 2.Entry into premium segment
1.MNCs coming to India toilet and soap industry 2.Emergence of small regional players
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