Nirma Beauty Soap SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 4455
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SWOT Analysis of Nirma Beauty Soap with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nirma Beauty Soap

Parent Company

Nirma Ltd

Category

Personal Care brands- soaps

Sector

FMCG

Tagline/ Slogan

Soundriya sabun nirma

USP

Quality at affordable price

STP

Segment

Beauty Soaps

Target Group

Mass market for women form middle class

Positioning

Better Products, Better Value, Better Living

SWOT Analysis

Strengths

1. First movers advantage and captured a large market share
2. Early penetration in to the market
3. Low priced
4. Backward integration
5. Excellent availability due to strong distribution channels in India

Weaknesses

1.Difficult to maintain low cost
2.Lack global tie-ups

Opportunities

1.Acquisitions for strengthening its distribution tie-ups
2.Entry into premium segment

Threats

1.MNCs coming to India toilet and soap industry
2.Emergence of small regional players

Competition

Competitors

1.Lux
2.Lifebuoy

3.Pears


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