SWOT Analysis of Maybelline with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Personal Care brands - Cosmetics
Maybe She's Born With It. Maybe It's Maybelline
Large variety of products with competitive costs
Middle and upper class
18-35 year old female at mass market
Makes you more beautiful with subtle care
1. Maybelline has the top research and development teams and resources through their parent company L’Oreal 2. The Maybelline has a coveted image of hip, intelligent, stylish and charming 3. Strong market penetration and brand loyalty 4. Low prices due to low cost of production
5.Different versions of product are produced for each country
1.Despite being a popular brand, cosmetics industry has intense competition and hence limited market share 2. Sometimes cosmetic products don’t suit people with sensitive skin
1.State of art research center 2.Using know how from L’oreal group
1.People are afraid to follow the latest fashion 2.High tech competitor factories 3.Wide range of substitutes
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