Maybelline SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 14699
Advertisements

SWOT Analysis of Maybelline with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maybelline Cosmetics

Parent Company

L'Oréal

Category

Personal Care brands - Cosmetics

Sector

FMCG

Tagline/ Slogan

Maybe She's Born With It. Maybe It's Maybelline

USP

Large variety of products with competitive costs

STP

Segment

Middle and upper class

Target Group

18-35 year old female at mass market

Positioning

Makes you more beautiful with subtle care

SWOT Analysis

Strengths

1. Maybelline has the top research and development teams and resources through their parent company L’Oreal
2. The Maybelline has a coveted image of hip, intelligent, stylish and charming
3. Strong market penetration and brand loyalty
4. Low prices due to low cost of production

5.Different versions of product are produced for each country

Weaknesses

1.Despite being a popular brand, cosmetics industry has intense competition and hence limited market share
2. Sometimes cosmetic products don’t suit people with sensitive skin

Opportunities

1.State of art research center
2.Using know how from L’oreal group

Threats

1.People are afraid to follow the latest fashion
2.High tech competitor factories
3.Wide range of substitutes

Competition

Competitors

1.Revlon
2.Lakme
3.elle18



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.