Marico SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 6519
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SWOT Analysis of Marico with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marico

Parent Company

Marico

Category

Consumer Products

Sector

FMCG

Tagline/ Slogan

Be more everyday

USP

1 out of 3 Indians uses a Marico product

STP

Segment

Products and services for daily needs

Target Group

Every Indian household especially the middle class

Positioning

With Marico, your every single day needs are fulfilled

Product Portfolio

Brands

Consumer Products
1. Parachute                           2.Hair & Care
3. Mediker                               4.Revive
5. Kaya Skin Clinic

SWOT Analysis

Strengths

1. Excellent distribution network and product availability
2. The product portfolio of Marico has brands covering Edible Oil, Hair Oils, Skin Care, Fabric Care, etc.
3. Popular brands, good brand visibility and excellent advertising of products has led to strong brand loyalty
4. Experience management and good R&D
5. Marico is present in more than 25 countries across Asia and the African continent.
6. Marico reaches over 2.5 million outlets and around 130 million customers

Weaknesses

1. Market share is limited due to presence of other strong FMCG brands
2. Marico products has stiff competition from big domestic players and international brands

Opportunities

1. Tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand

Threats

1. Intense and increasing competition amongst other FMCG companies
2.FDI in retail thereby allowing international brands
3. Competition from unbranded and local products

Competition

Competitors

1. ITC Limited

2. L'Oréal

3. Nirma Ltd

4. HUL

5. Colgate-Palmolive

6. Procter and Gamble

7. Dabur India



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