1. Excellent distribution network and product availability 2. The product portfolio of Marico has brands covering Edible Oil, Hair Oils, Skin Care, Fabric Care, etc. 3. Popular brands, good brand visibility and excellent advertising of products has led to strong brand loyalty 4. Experience management and good R&D 5. Marico is present in more than 25 countries across Asia and the African continent. 6. Marico reaches over 2.5 million outlets and around 130 million customers
1. Market share is limited due to presence of other strong FMCG brands 2. Marico products has stiff competition from big domestic players and international brands
1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand 3.Increasing purchasing power of people thereby increasing demand
1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands 3. Competition from unbranded and local products
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