1. Excellent distribution network and product availability 2. The product portfolio of Marico has brands covering Edible Oil, Hair Oils, Skin Care, Fabric Care, etc. 3. Popular brands, good brand visibility and excellent advertising of products has led to strong brand loyalty 4. Experience management and good R&D 5. Marico is present in more than 25 countries across Asia and the African continent. 6. Marico reaches over 2.5 million outlets and around 130 million customers
1. Market share is limited due to presence of other strong FMCG brands 2. Marico products has stiff competition from big domestic players and international brands
1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand 3.Increasing purchasing power of people thereby increasing demand
1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands 3. Competition from unbranded and local products
Browse marketing analysis of more brands and companies similar to Marico. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.