1. It is the world’s largest beauty and cosmetics company 2. Has over 60,000 people employed globally 3. High product quality, excellent advertising and brand visibility 4. Top international celebrities as brand ambassadors give a premium brand image 5. Excellent global distribution ensures maximum reach of products 6. Loreal has over 20 global brands available in 130 countries 7. There are over 38 factories with over 5 billion units manufacturing annually
1. Due to many subdivisions, employee management becomes a challenge 2.Presence of other established brands in the cosmetics segment means difficult to increase market share
1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand 3.Increasing purchasing power of people thereby increasing demand
1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands 3. Competition from unbranded and local products
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