Colgate-Palmolive SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 15043
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SWOT Analysis of Colgate-Palmolive with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Colgate-Palmolive

Parent Company

Colgate Palmolive

Category

Consumer Products

Sector

FMCG

Tagline/ Slogan

Colgate World of Care

USP

Colgate toothpaste brand is one the most respected brands in the world

STP

Segment

Products and services for daily needs

Target Group

Every household especially the middle class

Positioning

A company which makes products for caring for its consumers

Product Portfolio

Brands

1. Colgate Dental Cream             2. Colgate Total 12
3. Colgate Sensitive                    4. Colgate Max Fresh
5. Colgate Cibaca                        6. Colgate Active Salt
7. Colgate Plax                            8. Colgate 360
9. Colgate Zig Zag                      10.Colgate Toothpowder
11. Halo Shampoo                     12. Palmolive Naturals
13. Palmolive Aroma                14.Palmolive Thermal Spa
15. Aroma Hand Wash             16.Palmolive Shave Cream
17.Palmolive Charmis

SWOT Analysis

Strengths

1. It is one of the biggest brands in the personal care consumer products industry
2. It has over 38000 employees globally
3. One of the market leaders globally with excellent R&D
4. Colgate focuses on four core businesses: Oral Care, Personal Care, Home Care and Pet Nutrition
5. Colgate has excellent reach and distribution and its products are available in over 200 countries
6. Excellent advertising and brand visibility of products with a strong customer loyalty for brands

Weaknesses

1. Market share is limited due to presence of other strong FMCG brands
2. Fake brands are supplied under their brand names

Opportunities

1. Tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand

Threats

1. Intense and increasing competition amongst other FMCG companies
2.FDI in retail thereby allowing international brands
3. Competition from unbranded and local products

Competition

Competitors

1. Marico

2. L'Oréal

3. Nirma Ltd

4. HUL

5. ITC

6. Procter and Gamble

7. Dabur



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