Patanjali SWOT Analysis, USP & Competitors

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SWOT Analysis of Patanjali with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Patanjali

Parent Company

Patanjali Ayurved Limited

Category

Consumer products

Sector

FMCG

Tagline/ Slogan

Prakriti ka aashirwaad

USP

Patanjali sells only Ayurveda based products in food, cosmetics and FMCG

STP

Segment

People looking for healthy FMCG products

Target Group

Middle and upper middle class families who prefer ayurvedic products

Positioning

Patanjali offers healthier and safer products in the FMCG category

SWOT Analysis

Strengths

1. Patanjali has grown at a rapid pace within a short span of time

2. Extensive marketing has pulled people into accepting its products as a healthier and safer option

3. Strong brand ambassador with Baba Ramdev as its face helped boost the business for Patanjali

4. Patanjali offers new products, new style of marketing etc has changed the market dynamics

5. The venture has generated tremendous revenues, which are comparable to existing players

6. More than 200,000+ employees with Patanjali

7. Excellent word of mouth marketing has helped the brand grow

Weaknesses

1. Launched too many products in a short time

2. Patanjali faced issue with advertising council of India

Opportunities

1. Patanjali can tap overseas market as Ayurveda is increasingly getting awareness

2. Can enter more segments in personal hygiene, FMCG etc

3. Can also diversify in apparels

Threats

1. Prominent FMCG players coming up with their own variants of ayurvedic products

2. Big players have their existing model which is sturdy, which can overcome new competition from Patanjali

Competition

Competitors

1. Dabur India

2. Procter and Gamble

3. Marico

4. Nestle Ltd

5. HUL (Hindustan Unilever Limited)

6. Himalaya Herbal Healthcare


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