Colgate Max White SWOT Analysis, USP & Competitors
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SWOT Analysis of Colgate Max White with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Colgate Max White
Personal Care – Toothpaste
Max Taazgi Max Whitening; To Help Reveal your spectacular Smile
Contains Mini White Strips that releases a burst of whitening powder
Personal Oral Care – Toothpaste
Young men and women who are smile conscious
Toothpaste to recharge your smile and give an intense wave of freshness
1. Toothpaste helps in whitening teeth, Freshen Breath and Fight Cavities 2. White Strips present in the toothpaste help achieving a spectacular smile through whiter teeth 3. High brand value attached with Colgate an added advantage for the product
1. Product has limited share as there are numerous brands in the segment
1. Max White brand extension to a range of toothbrushes in some countries 2. Targets a niche segment in toothpaste segment, which can help it gain the position of a market leader in its category 3. Target semi-urban and rural areas and also tie-ups with hotel chains for Oral Care Hygiene by promoting the product in these areas
1. Part of a huge portfolio of products available as part of Oral Care in Colgate, hence giving the product immense competition from within 2. Intense competition in oral care segment from national and internal brands 3. Oral Care prevalent only in urban areas of the country
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