Palmolive Aroma Liquid Hand Wash SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 3223
Advertisements

SWOT Analysis of Palmolive Aroma Liquid Hand Wash with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Palmolive Aroma Liquid Hand Wash

Parent Company

Colgate-Palmolive

Category

FMCG

Sector

Personal Care – Hand Wash

Tagline/ Slogan

Relax your Senses

USP

Palmolive Aroma Relaxing is enriched with the natural essential oils

STP

Segment

Personal Care – Liquid Hand Wash

Target Group

Urban and Semi Urban Households

Positioning

Liquid hand wash with natural ingredients to relax and soothe the hands

SWOT Analysis

Strengths

1. Hand wash helps in softening the skin
2. The relaxing scent of the hand wash envelops in an aura of peace and tranquility
3. Lavender, an ingredient of hand wash, is a great de-toxifier and cleanser
4. Balances the lower and higher chakras, and helps in balancing extreme emotions
5. Good brand presence due to advertising and marketing

Weaknesses

1. Market share growth limited as extremely competitive segment
2. Lack of availability of refill packs for the hand wash

Opportunities

1. Liquid Hand Wash still a niche market segment with great growth potential
2. Possibility of further variants to offer more variety in the segment
3.

Threats

1. Competition from established products like RB’s Dettol
2. To compete against other liquid hand wash products from Colgate as well – Palmolive Naturals
3. Market limited only to urban areas mostly

Competition

Competitors

1. Dettol Hand Wash
2. Lifebuoy Hand Wash



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.