Palmolive Aroma Liquid Hand Wash SWOT Analysis, USP & Competitors
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SWOT Analysis of Palmolive Aroma Liquid Hand Wash with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Palmolive Aroma Liquid Hand Wash
Personal Care – Hand Wash
Relax your Senses
Palmolive Aroma Relaxing is enriched with the natural essential oils
Personal Care – Liquid Hand Wash
Urban and Semi Urban Households
Liquid hand wash with natural ingredients to relax and soothe the hands
1. Hand wash helps in softening the skin 2. The relaxing scent of the hand wash envelops in an aura of peace and tranquility 3. Lavender, an ingredient of hand wash, is a great de-toxifier and cleanser 4. Balances the lower and higher chakras, and helps in balancing extreme emotions 5. Good brand presence due to advertising and marketing
1. Market share growth limited as extremely competitive segment 2. Lack of availability of refill packs for the hand wash
1. Liquid Hand Wash still a niche market segment with great growth potential 2. Possibility of further variants to offer more variety in the segment 3.
1. Competition from established products like RB’s Dettol 2. To compete against other liquid hand wash products from Colgate as well – Palmolive Naturals 3. Market limited only to urban areas mostly
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