SWOT Analysis of Johnson’s Baby Lotion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Johnson’s Baby Lotion
Johnson & Johnson
Baby care products- Skin product
Because every moment with your little one is precious
Baby lotion with cleansing effect and moisturizer
Baby care skin segment
Baby and mothers from urban areas
A moisturizing lotion which has cleansing effect and it protects babies skin from dryness and also nourishes the skin.
1. Johnson & Johnson Limited was ranked among the employers in India and # 2 among MNC’s in the healthcare sector in the Survey conducted by the Great Places to Work Institute.
2. J&J Baby Lotion available in attractive packaging 3. Excellent advertising and brand visibility in baby care market makes it a top-of-the-mind brand 4. Excellent distribution network 5. Presence in all the shops all over the country
1.Sensitive skins have fear of skin reactions 2.Rural presence is not that wide
1.Devloping different varieties of lotions 2.Developing similar kind of products for mothers 3.Approaching rural market
1.Other brands in this segment 2.Substitues such as milk cream and oils
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