Johnson’s Baby Lotion SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 6592
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SWOT Analysis of Johnson’s Baby Lotion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Johnson’s Baby Lotion

Parent Company

Johnson & Johnson

Category

Baby care products- Skin product

Sector

FMCG

Tagline/ Slogan

Because every moment with your little one is precious

USP

Baby lotion with cleansing effect and moisturizer

STP

Segment

Baby care skin segment

Target Group

Baby and mothers from urban areas

Positioning

A moisturizing lotion which has cleansing effect and it protects babies skin from dryness and also nourishes the skin.

SWOT Analysis

Strengths

1. Johnson & Johnson Limited was ranked among the employers in India and # 2 among MNC’s in the healthcare sector in the Survey conducted by the Great Places to Work Institute.

2. J&J Baby Lotion available in attractive packaging
3. Excellent advertising and brand visibility in baby care market makes it a top-of-the-mind brand
4. Excellent distribution network
5. Presence in all the shops all over the country

Weaknesses

1.Sensitive skins have fear of skin reactions
2.Rural presence is not that wide

Opportunities

1.Devloping different varieties of lotions
2.Developing similar kind of products for mothers
3.Approaching rural market

Threats

1.Other brands in this segment
2.Substitues such as milk cream and oils

Competition

Competitors

1.Gentelle
2.Himalaya herbal
3.Mothercare
4.Chicco



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