Johnson's Bedtime SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2196
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SWOT Analysis of Johnson's Bedtime with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Johnson's Bedtime

Parent Company

Johnson and Johnson

Category

Baby Care

Sector

FMCG

Tagline/ Slogan

Help Baby Sleep Better

USP

A unique aromatic product that take cares of babies helping them sleep better

STP

Segment

Baby care product

Target Group

New born babies and mothers

Positioning

Gives baby a relaxed atmosphere at bath time to enable him or her to sleep better. The formula contains lavender, a known natural floral for relaxation. It leaves baby's skin smooth, soft and moisturized.

SWOT Analysis

Strengths

1. The largest selling brand for baby care products on which mothers can rely
2. Significant sales and marketing capabilities
3. Uniqueness of product, excellent scent
4. Good advertising and brand awareness
5. Excellent global distribution and product

Weaknesses

1.Limited presence in the rural areas, which can be a huge segment

Opportunities

1.Taking the product to rural market
2.Bring out more such kind of products for children slightly higher age group
3.Tie-ups with hotel chains, crèches and playhouses

Threats

1.Competitive brands and products in the same segment
2. Indigenous products as substitutes

Competition

Competitors

1.1st Step
2.Himalaya herbal
3.Chicoo



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