Johnson's Baby Shampoo SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 8226
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SWOT Analysis of Johnson's Baby Shampoo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Johnson's Baby Shampoo

Parent Company

Johnson & Johnson

Category

Baby care brand- Hair care

Sector

FMCG

Tagline/ Slogan

No more tears

USP

The mild, tearless formula baby shampoo which is  gentle to the eyes as pure water

STP

Segment

Baby care with smooth hairs

Target Group

Small babies and mothers

Positioning

No tear formula which is Soap free, hypoallergenic, and dermatologist tested

SWOT Analysis

Strengths

1. Strong brand loyalty and positive word of mouth
2. High quality product used extensively in urban areas
3. Best use of advertising media for increasing brand awareness
4. First of its kind to introduce tearless formula
5. Excellent global reach and distribution

Weaknesses

1. Less popular in rural area as compared to urban area
2.Shampoo for baby is not that popular as compared to powders and oils

Opportunities

1. Untapped Rural market and growing semi-urban centres
2.Shampoo trial packs in sachets
3. Tie-up with crèches, playhouses and hotel chains

Threats

1.Competitive brands and products in the same segment

2. Indigenous products as substitutes
3. Indigenous substitute for babies made at home

Competition

Competitors

1. Himalaya herbal
2.Gentelle
3.chicco


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