SWOT Analysis of Johnson's Baby Shampoo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Johnson's Baby Shampoo
Johnson & Johnson
Baby care brand- Hair care
No more tears
The mild, tearless formula baby shampoo which is gentle to the eyes as pure water
Baby care with smooth hairs
Small babies and mothers
No tear formula which is Soap free, hypoallergenic, and dermatologist tested
1. Strong brand loyalty and positive word of mouth 2. High quality product used extensively in urban areas 3. Best use of advertising media for increasing brand awareness 4. First of its kind to introduce tearless formula 5. Excellent global reach and distribution
1. Less popular in rural area as compared to urban area 2.Shampoo for baby is not that popular as compared to powders and oils
1. Untapped Rural market and growing semi-urban centres 2.Shampoo trial packs in sachets 3. Tie-up with crèches, playhouses and hotel chains
1.Competitive brands and products in the same segment
2. Indigenous products as substitutes 3. Indigenous substitute for babies made at home
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