Johnson's Baby Powder SWOT Analysis, USP & Competitors

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SWOT Analysis of Johnson's Baby Powder with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Johnson's Baby Powder

Parent Company

Johnson & Johnson

Category

Baby care products- Skin care

Sector

FMCG

Tagline/ Slogan

Because you're still someone's baby

USP

Baby soft scent that soothes the skin

STP

Segment

Baby care-skin care segment

Target Group

New born baby and mothers

Positioning

A talc which leaves a smooth friction-free layer to reduce the effects of rubbing and chafing, to keep baby’s skin healthy and soft.

SWOT Analysis

Strengths

1. Brand name and positive word of mouth

2.Johnson & Johnson extensive reach across the world

3.Such high is the product quality, that even adults use the product extensively
4. Strong brand presence
5. Effective advertising media for promotion
6. Distribution channel very good
7. Available in Aloe Vera, Lavender and Chamomile variants

Weaknesses

1. Limited presence in the rural market
2.People prefer indigenous alternatives for babies with sensitive skin

Opportunities

1. Well reputed and established global brand, every chance to grow further in the emerging economies as well
2.Tie-ups with hotel chains, children playhouses, crèches

Threats

1. Other popular brands in the segment
2. Threat of cheap local brands and imitations

Competition

Competitors

1.Himalaya
2.Gentelle
3.Mothercare


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