Johnson's Baby Powder SWOT Analysis
Johnson's Baby Powder is one of the leading brands in the FMCG sector. Johnson's Baby Powder SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Johnson's Baby Powder:
Quick Glance:
Johnson's Baby Powder Strengths
- Brand name and positive word of mouth
- Johnson & Johnson extensive reach across the world
- Such high is the product quality, that even adults use the product extensively
- Strong brand presence
- Effective advertising media for promotion
- Distribution channel very good
- Available in Aloe Vera, Lavender and Chamomile variants
Above are the strengths in the SWOT Analysis of Johnson's Baby Powder. The strengths of Johnson's Baby Powder looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Johnson's Baby Powder Weaknesses
- Limited presence in the rural market
- People prefer indigenous alternatives for babies with sensitive skin
These were the weaknesses in the Johnson's Baby Powder SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Johnson's Baby Powder Opportunities
- Well reputed and established global brand, every chance to grow further in the emerging economies as well
- Tie-ups with hotel chains, children playhouses, crèches
Above we covered the opportunities in Johnson's Baby Powder SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Johnson's Baby Powder Threats
- Other popular brands in the segment
- Threat of cheap local brands and imitations
The threats in the SWOT Analysis of Johnson's Baby Powder are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Johnson's Baby Powder SWOT analysis.
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About Johnson's Baby Powder
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Johnson's Baby Powder Overview | |
|---|---|
| Parent Company |
Johnson & Johnson |
| Category |
Baby care products- Skin care |
| Sector | |
| Tagline/ Slogan |
Because you're still someone's baby |
| USP |
Baby soft scent that soothes the skin |
| Johnson's Baby Powder STP | |
| Segmentation |
Baby care-skin care segment |
| Target Market |
New born baby and mothers |
| Positioning |
A talc which leaves a smooth friction-free layer to reduce the effects of rubbing and chafing, to keep baby’s skin healthy and soft. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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