SWOT Analysis of Johnson's Baby Powder with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Johnson's Baby Powder
Johnson & Johnson
Baby care products- Skin care
Because you're still someone's baby
Baby soft scent that soothes the skin
Baby care-skin care segment
New born baby and mothers
A talc which leaves a smooth friction-free layer to reduce the effects of rubbing and chafing, to keep baby’s skin healthy and soft.
1. Brand name and positive word of mouth
2.Johnson & Johnson extensive reach across the world
3.Such high is the product quality, that even adults use the product extensively 4. Strong brand presence 5. Effective advertising media for promotion 6. Distribution channel very good 7. Available in Aloe Vera, Lavender and Chamomile variants
1. Limited presence in the rural market 2.People prefer indigenous alternatives for babies with sensitive skin
1. Well reputed and established global brand, every chance to grow further in the emerging economies as well 2.Tie-ups with hotel chains, children playhouses, crèches
1. Other popular brands in the segment 2. Threat of cheap local brands and imitations
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