Godrej Genteel SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2338
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SWOT Analysis of Godrej Genteel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej Genteel

Parent Company

Godrej Consumer Products

Category

Home care brands-detergents

Sector

FMCG

Tagline/ Slogan

Extra Touch of care for your clothes

USP

Wool wash liquid detergent

STP

Segment

Cloth quality conscious housewives

Target Group

Middle income housewives

Positioning

Fabric care brand

SWOT Analysis

Strengths

1. One of the largest detergent brands
2. Has a substantial market share largely in South India

3. Integrated supply chain with Godrej

4.Ezee and Genteel combined make a major of market share
5. Excellent product availability through retail stores and kirana stores

Weaknesses

1. Limited brand visibility and advertising as compared to some other detergent brands
2. Pan-India and global presence is comparatively low

Opportunities

1.Expand the segment to wider variety of clothing
2. Tie-ups with hotel chains, resorts
3. Expansion in Indian as well as global markets

Threats

1. Rising competition in local markets

2. Popularity of other brands in the same segment
3. High customer brand switching for the FMCG brands

Competition

Competitors

1.Safewash

2.Vanish

3.Surf Excel



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