Godrej Jet SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1355
Advertisements

SWOT Analysis of Godrej Jet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej Jet

Parent Company

Godrej Consumer Products

Category

Home care brands

Sector

FMCG

Tagline/ Slogan

A coil with the goodness of Chandan; Instant relief from mosquitoes

USP

Regional fragrance

STP

Segment

Immediate protection from Mosquitoes

Target Group

Middle class households

Positioning

Fast action against tough mosquitoes

SWOT Analysis

Strengths

1. Dominance in Andhra Pradesh market and South India market

2. Available according to local preferences such as Chandan

3.Special formulation which give quick relief from tough mosquitoes
4. Available as Coil, Mat, Refill packs
5. Good distribution and product availability in South India

Weaknesses

1.Limited national presence and advertising
2. Lack of global presence and also limited rural penetration

Opportunities

1.Newer Fragrance suiting with national market

2.Tie-up with health institutions, hotel chains, resorts
3. Expansion in Indian as well as global markets

Threats

1. Rising competition in local markets and pest management firms

2. Popularity of other brands in the same segment
3. High customer brand switching for the FMCG brands

Competition

Competitors

1.Baygon
2. Local Pest Control



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.