Godrej HIT SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2973

SWOT Analysis of Godrej HIT with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej HIT

Parent Company

Godrej Consumer Products


Home care brands



Tagline/ Slogan

Ek bhi machhar nahi bachega; Cockroaches die; Kill mosquitoes kill malaria


Leader in household insecticide spray market



People who want complete protection from pest

Target Group

Lower, middle and upper class people


Powerful and efficacious pest solution that kills pests instantly

SWOT Analysis


1. Reaching out to a strong consumer base through a Strong distribution network

2.Disruptive innovation of hit magic paper and Hit Kill malaria campaign

3.Wide range of products in forms of aerosols, chalks and baits

4.Powerful imagery and superior product solution such as unique seek and kill applicator which kill hidden cockroaches

5.Most powerful mosquito solution, acts fastest with visible drop dead action
6. Excellent advertising through print media and TVCs


1.Pesticides Poisoning

2.Limited presence in rural areas, which can be a huge market


1.Expand the segment to wider variety of clothing
2. Tie-ups with hotel chains, resorts
3. Expansion in Indian as well as global markets


1. Rising competition in local markets and pest management firms

2. Popularity of other brands in the same segment
3. High customer brand switching for the FMCG brands



1. Baygon
2. Local pest control


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