Emoform SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1496
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SWOT Analysis of Emoform with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Emoform

Parent Company

JL Morison

Category

Personal Care brands - Oral care

Sector

FMCG

Tagline/ Slogan

Colour your heart

USP

Takes care of inflamed gums and sensitive teeth

STP

Segment

People facing gums and sensitive teeth problems

Target Group

Urban middle-class families

Positioning

The multi-action toothpaste for Inflamed, Bleeding gums and Sensitive teeth

SWOT Analysis

Strengths

1. A highly differentiated product
2. Backed by strong scientific research and development
3. Strong customer reviews
4. Less competition in sensitive teeth field

Weaknesses

1.Restrictive advertising and brand presence as compared to competitors
2.Launched in limited cities and countries

Opportunities

1. Global exposure of brand would benefit sales
2.Extend to mouth rinses and fresheners of Emoform

Threats

1.Less awareness of oral care issues
2.High loyalty of people towards other brands
3.Perfumed Deodorants used as substitute

Competition

Competitors

1.Sensodyne
2.Colgate sensitive
3.Beverly hills



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